Mimiβs Sweet Creations
Winter 2023
BRIEF
A small-scale cookie business owned by a grandma called Mimi, she came to me in need of labels and a brand identity that made her cookies stand out.
Inspired by the name, we created a brand conveying the timeless charm of grandmaβs scratch-baked cookies, made with love and care.
SERVICES PROVIDED
Brand strategy
Creative direction
Visual identity
Packaging design
Illustration







