BRIEF

Mimi came to us with a name for her startup and no clue what direction to go with her branding. We collaborated with the founder to establish a brand strategy and visual identity that represented the heart and soul of her business.

As a loving grandmother baking cookies from home, our strategy was to communicate that spirit through her branding. We created a simple illustration of Mimi to convey the handmade essence and carry out those magical feelings of enjoying Grandma’s scratch-baked cookies for both kids and adults.