Mimi’s Sweet Creations

Winter 2023

BRIEF

A small-scale cookie business owned by a grandma called Mimi, she came to me in need of labels and a brand identity that made her cookies stand out.

Inspired by the name, we created a brand conveying the timeless charm of grandma’s scratch-baked cookies, made with love and care.

SERVICES PROVIDED

Brand strategy
Creative direction
Visual identity
Packaging design
Illustration